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Free Typography Prompts

Typography prompts for designers who care which serif and how heavy. Use them to pair faces, build a type system, or untangle a layout that just feels off.

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Pair two typefaces

Display + body that play well.

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Recommend a display + body type pairing for [PROJECT]. Tone: [PASTE]. Medium: [PASTE]. Budget for licensing: [PASTE]. Output: 1) the display face with reasoning, 2) the body face with reasoning, 3) the historical or stylistic relationship between them, 4) the size and weight pairing, 5) the open-source alternative if budget is tight.
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Build a type hierarchy

H1 through caption with rules.

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Design a type hierarchy for [SURFACE - web, app, print]. Typeface(s): [PASTE]. Output: 1) the scale (H1, H2, H3, H4, body, small, caption) with px / rem values, 2) the line-height for each, 3) the weight assignments, 4) the responsive scaling rule, 5) the rule for when to break the system. End with the 1 size most often misused and the guardrail to prevent it.
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Audit a layout's typography

Find the type problems in an existing layout.

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Audit the typography on this layout: [DESCRIBE]. Output: 1) the readability issues (line length, line height, contrast), 2) the hierarchy failures, 3) the weight overuse, 4) the alignment problems, 5) the rhythm breaks. End with the 3 fixes ranked by impact and the 1 unnecessary "feature" choice to remove.
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Tune type for long-form reading

Article typography that doesn't fatigue.

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Tune typography for long-form reading. Audience: [PASTE]. Reading context (phone, tablet, desktop, mix): [PASTE]. Output: 1) the body typeface candidate with reasoning, 2) the optimal measure (characters per line) by breakpoint, 3) the line-height curve, 4) the paragraph spacing vs indent decision, 5) the pull-quote treatment. End with the 1 thing that hurts reading more than people realize.
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Use a variable font well

Stop using only Regular and Bold.

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Help me use [VARIABLE FONT] across [SURFACE] without flattening it. Output: 1) the 3-4 axis stops worth committing to, 2) the role for each in the hierarchy, 3) the transition rule for responsive scaling, 4) the performance implications, 5) the fallback for legacy browsers. End with the axis I should NOT use.
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Wordmark exploration brief

Direction for a logotype-first identity.

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Brief a wordmark exploration for [BRAND]. Tone: [PASTE]. Reading contexts: [PASTE]. Output: 1) the typeface base candidates (3 categories), 2) the custom modifications worth attempting (terminal cuts, ligatures, weight shift), 3) the negative-space opportunities, 4) the spacing rules, 5) the small-size test. End with the 1 instinct that would lead to a bad wordmark.
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Match type to mood

Specify type for a defined emotional register.

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Pick a typeface for this mood: [PASTE describe emotional register, audience, medium]. Output: 5 typeface candidates, each with 1) the mood match reasoning, 2) the era or movement it belongs to, 3) a brand currently using it, 4) the cliché risk, 5) the unexpected pairing it would work with. End with the 1 to start prototyping in.
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Kerning critique

Find the kerning trouble spots.

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Critique the kerning of this headline: [PASTE the text and the typeface]. Output: 1) the specific letter-pairs needing attention, 2) the directional adjustment (tighten / loosen / track), 3) the optical considerations beyond metric kerning, 4) the all-caps vs lowercase rule for this typeface, 5) the trick that fixes most of them at once. End with the rule for myself when I kern.
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Anchor type to the grid

Make type and grid actually agree.

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My layout grid: [PASTE]. Help anchor type to the baseline grid. Output: 1) the baseline unit (px), 2) the type sizes and line-heights that snap to it, 3) the margin / padding values that align, 4) the override rule for special cases, 5) the responsive transition. End with the 1 element that always wants to break the grid.
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Use vernacular type intentionally

Borrow a style without parody.

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I want to use vernacular type from [REGION OR ERA] for [PROJECT]. Audience: [PASTE]. Output: 1) the visual characteristics of the vernacular, 2) the cultural and historical context to respect, 3) the appropriation risks to navigate, 4) the typefaces that reference it without being kitsch, 5) the modern context where it lands fresh. End with the question I should ask before using it.
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Optimize web type performance

Make type ship fast.

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Optimize web type loading for [SITE]. Current stack: [PASTE]. Output: 1) the subset decision (Latin only? extended?), 2) the format priority (woff2 → woff), 3) the @font-face declaration with font-display strategy, 4) the preload candidates, 5) the FOUT/FOIT mitigation. End with the metric I'd watch (CLS, LCP, custom).
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Establish typographic rhythm

Vertical and horizontal cadence.

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Establish typographic rhythm for [PROJECT]. Output: 1) the vertical rhythm unit, 2) the horizontal spacing scale, 3) the paragraph mark (space vs indent), 4) the rules for callouts, lists, and quotes within rhythm, 5) the rule for breaking rhythm intentionally. End with the test of whether rhythm is working.
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Type for dense data UIs

Typography that reads at small sizes.

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Pick typography for a dense data-heavy UI (tables, dashboards): [PROJECT]. Output: 1) the typeface candidate (mono vs proportional rationale), 2) the size and tracking, 3) the numeral choices (tabular figures, lining vs oldstyle), 4) the weight strategy for emphasis, 5) the accessibility considerations at small sizes. End with the worst common choice and what to do instead.
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Type for motion / video

Type that reads when it's moving.

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Pick and treat typography for motion / video work on [PROJECT]. Output: 1) the typeface choice (weight, contrast, x-height rationale), 2) the on-screen duration rule per word count, 3) the safe areas across platforms, 4) the animation principle (entrance, settle, exit), 5) the rule for when motion type becomes illegible. End with the example to study.
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Brief a custom typeface

Direction for a commissioned face.

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Brief a custom typeface commission for [BRAND]. Use cases: [PASTE]. Output: 1) the design parameters (serif/sans/mixed, contrast, x-height), 2) the inspiration references (3 historical, 3 contemporary), 3) the must-have characters and ligatures, 4) the language coverage required, 5) the deliverables (weights, italics, variable axes). End with the success criterion and the rough budget range.
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