Prompts for shaping brands from strategy through visual identity. Use them on a positioning sprint, a logo round, a brand-system buildout, or a rebrand discovery.
One sentence that gates every brand decision.
Write a brand positioning statement for [BRAND]. Audience: [PASTE]. Category: [PASTE]. Unique value: [PASTE]. Competitors and their positions: [PASTE]. Output: 1) the positioning statement in classic "For X who Y, [BRAND] is the Z that A unlike B." 2) The 3 things this positioning rules in, 3) the 3 things it rules out, 4) the test of whether a future decision violates it.
Anchor brand behavior to a known archetype.
Help me pick a brand archetype for [BRAND]. Audience: [PASTE]. Aspiration: [PASTE]. Output: 1) the primary archetype (one of the 12) with reasoning, 2) the secondary archetype, 3) the archetype to avoid entirely, 4) how this shows up in voice, visuals, and behavior, 5) a famous brand that embodies the same archetype as a reference.
20 names across 4 modes.
Generate 20 brand-name candidates for [PRODUCT or COMPANY] that does [PASTE]. Modes: 5 descriptive, 5 evocative, 5 abstract, 5 founder-style. For each: 1) the name, 2) the in-mouth feel, 3) the .com risk, 4) one potential mispronunciation. End with my top 3 and the test I'd run on each before committing.
Brief that gives a designer real direction.
Write a logo design brief for [BRAND]. Audience: [PASTE]. Brand archetype: [PASTE]. Output: 1) the brand essence in 3 words, 2) the visual references (3 brands and what to borrow), 3) the visual anti-references (3 brands and what to avoid), 4) the technical constraints (small applications, monochrome, app icon), 5) the success criteria. End with the 1 question the designer is most likely to ask me.
Honest feedback on a logo round.
Critique this logo direction: [DESCRIBE OR PASTE NOTES]. Brand context: [PASTE]. Output: 1) does it pass the squint test, 2) does it work at favicon size, 3) does it survive black and white, 4) does it look like 5 other things in the category, 5) does it match the brand archetype. End with the 1 refinement that would resolve the most concerns.
Primary, secondary, neutrals, and rules.
Build a brand color system for [BRAND]. Brand personality: [PASTE]. Category competitors and their palettes: [PASTE]. Output: 1) the primary color with reasoning, 2) the supporting palette (1-2 secondaries, neutrals, accent), 3) the contrast pairs for accessibility, 4) the digital vs print rule, 5) the usage proportion (e.g., 60/30/10). End with the color trend I'm tempted by and should not chase.
Pick 2 typefaces with a rationale.
Recommend a type system for [BRAND]. Personality: [PASTE]. Where it lives (web, app, print, motion): [PASTE]. Output: 1) the display typeface with reasoning, 2) the body typeface with reasoning, 3) the hierarchy (sizes, weights, line-height), 4) the licensing/cost note, 5) the safer fallback if budget is constrained. End with the type pairing I should avoid for this brand.
Make the brand sound like one person.
Define the voice and tone for [BRAND]. Audience: [PASTE]. Archetype: [PASTE]. Output: 1) the voice in 3 adjectives with one anti-adjective each, 2) the tone variation across error / success / marketing / legal contexts, 3) the words always used, 4) the words never used, 5) a before/after rewrite of a stock sentence in the new voice.
Internal anthem that aligns the team.
Write a 200-word brand manifesto for [BRAND]. The belief at the center: [PASTE]. The fight: [PASTE]. The audience: [PASTE]. Tone: confident, not cocky. Structure: opening declaration, the contrarian belief, the change being made, the invitation. End with the single line worth printing on a t-shirt.
10 taglines across registers.
Write 10 tagline candidates for [BRAND]. Positioning: [PASTE]. Audience: [PASTE]. Modes: 2 functional, 2 emotional, 2 contrarian, 2 playful, 2 abstract. For each: 1) the tagline, 2) the implied promise, 3) the brand attribute it leans on. End with my top 2 to live-test and the 1 to never use.
Decide if we actually need a rebrand.
My brand: [PASTE]. The reasons I'm considering a rebrand: [PASTE]. Diagnose: 1) is the brand actually broken or just under-marketed, 2) which dimension is the issue (positioning, identity, voice, experience), 3) the cheaper intervention I should try first, 4) the signal that would force a full rebrand. End with the recommendation: refresh, partial rebrand, full rebrand, or do nothing yet.
See where everyone else lives, find white space.
Audit the brand landscape for [CATEGORY]. Key competitors: [PASTE]. For each: 1) their archetype, 2) their color palette, 3) their voice, 4) what they own, 5) what they don't. Map them on 2 axes (e.g., serious↔playful, technical↔accessible). End with the 1-2 white space positions worth claiming.
Structure the rulebook before writing it.
Outline a brand guidelines document for [BRAND]. Output: 1) the sections (and what each must contain), 2) the order, 3) the must-have rules vs nice-to-have, 4) the format (digital, PDF, web), 5) the rule for what's "guideline" vs "law". End with the section most teams skip and shouldn't.
Define the look in 12 references.
Build a visual territory moodboard for [BRAND]. Personality: [PASTE]. Output: 1) 12 reference categories (photography, typography, layout, color, illustration, motion, etc.), 2) the specific references for each (artist, brand, era, technique), 3) what to borrow vs what to leave, 4) the 1-2 anti-references that clarify the territory. End with the test of whether something fits the territory.
Stress-test before you trademark.
Stress-test this brand name candidate: [PASTE]. Context: [PASTE]. Output: 1) phonetic test (clear when spoken on a podcast?), 2) memory test (can a stranger spell it after hearing once?), 3) URL availability hypothesis, 4) trademark category risk, 5) cross-language risk in 5 major markets, 6) the awkward acronym or innuendo. End with the verdict.