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Marketing, Business & Creative

Free Marketing Strategy Prompts for ChatGPT

A focused, hand-built library of marketing strategy prompts for scaling companies. Each one is structured for an LLM - role, task, constraints, output - so you can paste it into ChatGPT or Claude and get a usable marketing plan on the first try. Use them as written, or treat them as starting points to fork for your own playbook.

marketing strategy promptsmarketing strategy AI promptsChatGPT prompts for marketing strategyhead of marketing AI prompts

Senior-grade Marketing plan

Produce a senior-level marketing plan ready to ship.

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Act as a senior head of marketing with 10+ years specializing in marketing strategy for scaling companies. I will give you the brief; you will deliver a ship-ready marketing plan.

Brief: [PASTE BRIEF HERE].
Constraints: must be specific, measurable, and grounded in marketing strategy best practice. Avoid generic advice and obvious tips.

Deliver:
1. The full marketing plan (the actual artifact, not a description of it).
2. Three sharpening notes - what you would test or improve first.
3. One contrarian angle most head of marketings miss.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyseniordeliverable
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Critique my Marketing plan

Tear down an existing marketing plan and rebuild it stronger.

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You are a brutal but constructive head of marketing reviewing my marketing plan. Your job is to make it 2x better, not to be polite.

My marketing plan: [PASTE HERE].
Target pipeline contribution: [STATE TARGET].
Audience: scaling companies.

Return:
- 5 specific weaknesses, each tied to pipeline contribution.
- A rewritten marketing plan that fixes them.
- A diff-style explanation of what changed and why.

Be blunt. Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategycritiquereview
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10 variants of a Marketing plan

Spin 10 distinct angles for the same brief.

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Generate 10 meaningfully different marketing plans from the same brief. Each variant must hit a different angle - not paraphrases.

Brief: [PASTE].
Audience: scaling companies.

For each variant provide:
- Angle name (1-3 words).
- Hook / opening line.
- Full marketing plan.
- The single psychological lever it pulls (loss aversion, status, novelty, etc.).

End with your top pick and a one-line reason. Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyvariantsideation
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Apply a proven marketing strategy framework

Run a named marketing strategy framework end-to-end on my situation.

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Pick the single best-known marketing strategy framework for this situation, name it, then walk me through applying it to my brief step by step.

My situation: [PASTE].
Goal: pipeline contribution.

Output:
1. Framework name + 1-line origin (so I can verify).
2. Each step labelled, with my inputs filled in.
3. The resulting marketing plan.
4. Where the framework breaks down - and what to swap in.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyframework
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Rewrite for a different audience

Translate the same marketing plan for three different audiences.

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Take my existing marketing plan and rewrite it cleanly for three distinct audiences. Keep the core promise; change the vocabulary, references, and emotional register.

My marketing plan: [PASTE].

Audiences:
A) scaling companies (current).
B) A skeptic who has been burned before.
C) An expert peer who could spot fluff in two seconds.

For each: full rewrite + 2-line note on what shifted. Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategytranslationaudience
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Marketing plan in 50 words

Strip a marketing plan to its essential 50 words.

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Compress the strongest possible marketing plan into exactly 50 words. Every word must earn its place.

Brief: [PASTE].
Audience: scaling companies.

Deliver:
- The 50-word marketing plan.
- The 3 words you would protect if forced to cut to 30.
- The cheap word you almost used and why you killed it.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyconstrainttight
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Marketing plan optimized for discovery

Make a marketing plan that ranks and gets shared.

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Produce a marketing plan that is optimized to be found and shared in the marketing strategy space, not just to read well.

Topic: [PASTE].
Audience: scaling companies.
Primary keyword/phrase: [PASTE].

Deliver:
- The marketing plan, with the primary phrase used naturally in title, opener, and one mid-point anchor.
- 5 semantic keywords you wove in (and where).
- 3 share-bait one-liners I could pull as social hooks.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyseodistribution
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Compare-and-rank matrix

Score options against the criteria that matter.

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Build a comparison matrix that ranks options for my marketing strategy decision honestly.

Options: [LIST 3-6].
My priority: pipeline contribution.
Constraints: [PASTE].

Deliver:
1. A table - options × criteria - scored 1-5 with a one-line justification per cell.
2. The weighted winner.
3. The "wrong but obvious" pick most head of marketings would default to, and why it loses.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategycomparisondecision
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Speak as the customer persona

Hear the marketing plan through the audience's head.

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Embody a precise scaling companies persona and react to my marketing plan as they would, out loud.

The persona: [PASTE 3-5 traits - role, fear, current solution, last frustration].
My marketing plan: [PASTE].

Deliver:
- 3 internal-monologue paragraphs as the persona reading the marketing plan.
- The exact line where they would close the tab - and why.
- 2 edits that would make them keep reading.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategypersonaempathy
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Edge-case enumeration

List the failure modes for a marketing plan before they bite.

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Enumerate the edge cases and failure modes that could break my marketing plan in production / in market / in front of scaling companies.

My marketing plan: [PASTE].
Context: marketing strategy.

Deliver:
- 12 edge cases, ranked by likelihood × damage.
- For each: the trigger, the symptom, and the cheapest mitigation.
- The single edge case I should design around first.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyedge-casesrisk
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Risks & mitigations

Pressure-test a plan before committing.

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Stress-test my marketing strategy plan and surface what could go wrong, with mitigations.

Plan: [PASTE].
Stakes: pipeline contribution.

Deliver:
1. 7 risks across execution, market, technical, legal, reputational.
2. For each - probability (L/M/H), impact (L/M/H), and a mitigation that costs less than the worst case.
3. The 1 risk worth accepting and the 1 risk worth killing the plan over.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyriskplanning
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Reusable marketing plan template

Turn a one-off into a fill-in-the-blank template.

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Convert a great marketing plan into a reusable template I can fill in repeatedly.

Reference marketing plan: [PASTE].
What stays fixed: the structure and rhythm.
What varies: the inputs.

Deliver:
- The template with clearly marked [VARIABLES].
- A one-line description of each variable and example values.
- 2 worked examples using different inputs.
- The 1 line I should never let a junior change.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategytemplatereuse
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30-day ramp plan

Go from zero to shipping in 30 days.

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Design a 30-day plan to take me from where I am now to shipping a credible marketing plan in marketing strategy.

Starting point: [PASTE].
Time available per day: [PASTE].
End state: pipeline contribution.

Deliver:
- Week 1-4 milestones (1 sentence each).
- Daily 30-minute focus for every day, grouped by week.
- The 3 things I should NOT do during these 30 days.
- The checkpoint that proves I'm on track at day 14.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyplanonboarding
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Diagnose from symptoms

Root-cause a marketing strategy problem from the symptoms I see.

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I am seeing symptoms in my marketing strategy work. Diagnose the most likely root causes and propose tests to confirm.

Symptoms: [LIST 3-6].
What I have already ruled out: [PASTE].
Tools available: [PASTE].

Deliver:
1. 3 candidate root causes, ranked by likelihood with a 1-line reason.
2. The fastest test to disprove each.
3. The order to run those tests, and stop conditions.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategydiagnosisroot-cause
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End-to-end workflow design

Design the marketing plan workflow head of marketings actually run.

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Design the end-to-end workflow a head of marketing would run to produce a high-quality marketing plan repeatedly.

Volume target: [PASTE].
Team size: [PASTE].
Quality bar: pipeline contribution.

Deliver:
- The workflow as a numbered sequence of steps.
- For each step: input, output, owner, tool, and time-box.
- Where to insert review gates without slowing the pipeline.
- The bottleneck step and how to relieve it.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyworkflowops
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Measurement plan & dashboard

Decide what to measure for pipeline contribution.

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Design a measurement plan for pipeline contribution in this marketing strategy context.

Goal: pipeline contribution.
Audience for the dashboard: [PASTE].
Available data sources: [PASTE].

Deliver:
- The 1 north-star metric - defined precisely.
- 3 input metrics that move it, with formulas.
- 3 guardrail metrics so we don't optimize the wrong thing.
- Dashboard layout sketch (sections, charts, refresh cadence).
- The 1 vanity metric I am tempted to track and should not.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategymeasurementkpi
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Objection handling script

Pre-empt and counter the toughest objections.

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Build an objection-handling script for my marketing plan aimed at scaling companies.

My offer / position: [PASTE].
The 3 most common objections I hear: [PASTE].

Deliver:
- For each objection: validate, reframe, evidence, ask.
- 2 objections I am probably not hearing but should expect.
- The single phrase to never say in response, and why.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyobjectionspersuasion
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A/B test design

Design a clean experiment with one hypothesis.

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Design an A/B test for my marketing plan with one clear hypothesis.

Current marketing plan: [PASTE].
Hypothesis (or what I'm curious about): [PASTE].
Traffic / sample size available: [PASTE].

Deliver:
- The hypothesis sharpened to one sentence.
- Variant A vs Variant B - only one variable changed.
- Primary metric and minimum detectable effect.
- Test duration and stop conditions.
- The decision rule before I peek at results.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyexperimentab-test
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Narrative storyboard

Tell the marketing plan as a story, beat by beat.

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Storyboard my marketing plan as a 7-beat narrative arc.

Subject: [PASTE].
Audience: scaling companies.
Emotional outcome I want: [PASTE].

Beats: Hook → Stakes → Conflict → Attempt → Setback → Insight → Resolution.

For each beat: 1 sentence of action + 1 sentence of feeling. End with the single image the audience walks away with. Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategystorynarrative
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Marketing plan glossary

Define the 20 terms anyone serious about marketing strategy must know.

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Build a glossary of the 20 most important terms in marketing strategy as it relates to marketing plans and scaling companies.

For each term:
- The term.
- A precise 1-sentence definition (no jargon recursion).
- 1 concrete example.
- The most common misuse I should watch out for.

End with the 1 term that is overused and meaningless. Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyglossaryreference
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One-page cheat sheet

Compress everything I need into one printable page.

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Produce a one-page cheat sheet for shipping a marketing plan in marketing strategy.

Audience: scaling companies.
Bias toward action, not theory.

Sections:
1. The 5-step quick path.
2. 3 hard rules (never break).
3. 3 soft rules (break with a reason).
4. Top mistake at each step.
5. The single check before publishing / shipping / sending.

Plain text, dense, under 400 words. Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategycheat-sheetreference
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Anti-patterns to avoid

What NOT to do - with examples.

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List the most damaging anti-patterns in marketing strategy when producing a marketing plan.

Deliver:
- 8 anti-patterns.
- For each: a named label, a 1-line description, a real-sounding example of the failure, and the corrective principle.
- The anti-pattern that looks like best practice from the outside.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyanti-patternspitfalls
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Recovery / damage-control plan

Stabilize after a marketing strategy mistake.

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My marketing plan or marketing strategy effort went wrong. Build me a recovery plan.

What happened: [PASTE].
Who noticed: [PASTE].
Reversibility (1=easy, 5=baked-in): [PASTE].

Deliver:
- The first 24 hours: communications and operational steps.
- The next 7 days: trust-rebuild moves.
- The 30-day move that turns this into a credibility gain.
- The 1 thing I must NOT do in the first 24 hours.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyrecoverycrisis
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90-day roadmap

Map out a quarter of focused marketing strategy work.

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Build a 90-day roadmap for serious progress on pipeline contribution in marketing strategy.

Current state: [PASTE].
End state: [PASTE].
Resources: [PASTE].

Deliver:
- Month 1 / Month 2 / Month 3 themes (1 line each).
- 3-5 outcomes per month - each measurable.
- Dependencies and the order they must clear.
- The single bet I should kill if month 1 underdelivers.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyroadmapstrategy
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Build a swipe file

Curate the best marketing plans I should be learning from.

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Build me a swipe file of exceptional marketing plans in marketing strategy to study, not copy.

My focus: pipeline contribution.
Audience I serve: scaling companies.

Deliver:
- 10 exemplary marketing plans (real or plausibly real) with 1-line context for each.
- For each - the one technique to steal and the one tic to avoid.
- 3 patterns that show up across most of them.
- The exemplary marketing plan that is overrated and why.

Ask one clarifying question only if a hard blocker remains; otherwise proceed with stated assumptions. Use plain language, no fluff, no filler. Quote evidence when citing sources.
marketing strategyswipestudy
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